La Master Class Internationale « Expert Fragrance » offre un parcours unique dans le monde des parfums. Le programme vous accompagne dans une réjouissante découverte des parfums chef-d’œuvre, des collections de haute parfumerie et les créations de niche autour du monde. Le programme est conçu pour les amateurs de parfums et les professionnels de fragrances. Cette série d’enseignement est un voyage culturel et un guide essentiel pour comprendre le passé et le présent de fragrances.

La Master Class Internationale « Expert du Marché Parfums » vous propose une vision globale du marché des parfums. Vous obtiendrez des connaissances sur la dimension émotionnelle dans le processus de commercialisation et vente d’une fragrance. La Master Class explore le profil spécifique des fragrances leaders du marché ainsi que les tendances clefs du secteur. Le programme est un véritable outil à ne pas manquer pour tous les professionnels et amateurs de parfums qui veulent comprendre et maintenir les informations de pointe sur les derniers développements dans le domaine des parfums.

Les participants qui s’enregistrent au même moment et qui suivent soit l’ensemble de la Master Class Expert Fragrance soit l’ensemble de la Master Class Expert Marché Parfums recevront un certificat pour leur International Master Class "Perfumery".

PROGRAM OUTLINES (IN ENGLISH)

International Master Class Fragrance Expert

CONFIDENTIAL PERFUMERY: THE PIONEERS

The program covers the emotional and olfactory world of the main French niche brands.

The program objectives are to discover the creativity of confidential perfume brands in the olfactory world, analyze the key success factors and perfect your perfume culture and yearly update of language for describing perfumes

The module is part of the International Master Class Fragrance Expert and it can be taken individually or in combination with the full set of Master Class modules.

- Reminder about olfactory vocabulary
- Detailed study of the universe from each brand (inspirations, creations of perfume history brands)
- Study of the universe creators of Perfumers, their signature, their style
- Olfactory blind study of each selected fragrances
- Evaluation of significant raw materials
- Classification of perfumes

Example of brands that are studied during the session:
- Annick Goutal - Acqua di Parma - Diptyque – Editions de parfums Frédéric Malle - L’Artisan Parfumeur - Maître Parfumeur et Gantier - Miller Harris - Parfums d’Orsay - Parfums Nicolaï - Serge Lutens- The Different Company ...

The participants receive 1 Workbook.

Anyone wishing to update their knowledge of the market, Marketing and sales teams and Perfume’s passionate.

The module is open enrollment (minimum number of participants: 4) .

The places are limited to 12 participants per session.

For the participants enrolling in the full Master Class who do not have prior knowledge in the world of perfume, the attendance at the Workshop "Insights: The perfumer's palette" is a pre-requisite. Please contact us directly for more information.

The duration of the program is 1 day.

The fee does not include VAT; it includes the training, the course material, the use of the dedicated didactic tools and, for full day training, a luncheon. Fees may be subject to change.

Dates: 2018.03.23 -
Tarifs: EUR 765

Keizersgracht 62-64
1015 CS Amsterdam NL

Cinquième Sens Northern Europe is located in the heart of Amsterdam, in one of the most charming areas of the city.

CONFIDENTIAL PERFUMERY: THE NEW WAVE

​The program covers the emotional and olfactory world of the main world niche brands.

The program objectives are to discover the creativity of confidential perfume brands in the olfactory world, analyze the key success factors and perfect your perfume culture and yearly update of language for describing perfumes

The module is part of the International Master Class Fragrance Expert and it can be taken individually or in combination with the full set of Master Class modules.

- Reminder about olfactory vocabulary
- Detailed study of the universe from each brand (inspirations, creations of perfume history brands)
- Study of the universe creators of Perfumers, their signature, their style
- Olfactory blind study of each selected fragrances
- Evaluation of significant raw materials
- Classification of perfumes

Example of brands that are studied during the session:
-  Aedes De Venustas - Atelier Cologne - By Kilian - Arquiste - Parfums d'Empire Juliette has a gun – Memo - Laboratorio Olfattivo Etat Libre d'Orange - Maison Francis Kurkdjian - Le Labo - Mizensir - The Harmonist ...

The participants receive 1 Workbook.

Anyone wishing to update their knowledge of the market, Marketing and sales teams and Perfume’s passionate.

The module is open enrollment (minimum number of participants: 4). The places are limited to 12 participants per session.

For the participants enrolling in the full Master Class who do not have prior knowledge in the world of perfume, the attendance at the Workshop "Insights: The perfumer's palette"  is a pre-requisite. Please contact us directly for more information.

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The duration of the program is 1 day.

The fee does not include VAT; it includes the training, the course material, the use of the dedicated didactic tools and, for full day training, a luncheon. Fees may be subject to change.

Dates: 2018.03.29 -
Tarifs: EUR 765

Keizersgracht 62-64
1015 CS Amsterdam NL

Cinquième Sens Northern Europe is located in the heart of Amsterdam, in one of the most charming areas of the city.

COLLECTIONS HIGH PERFUMERY

A study of the emotional and olfactory world of the main private collections.

Participants will discover the creativity of haute perfumery collections, their olfactory positioning and the analysis of distribution channels: A perfect way to extend your cultural knowledge of perfume.

The module is part of the International Master Class Fragrance Expert and it can be taken individually or in combination with the full set of Master Class modules.

In- depth study of the universe of each brands (inspirations, creations, brand’s history, their perfumers)
Example of studied Collections:
- Les Exclusifs de Chanel
- La Collection privée de Dior
- Les Hermessence Hermès
- Armani Privé
- Collection des Mille et une Nuits Armani
- Les heures de Cartier
- Les collections Guerlain (L’Art et la Matière, Les Parisiennes, Les elixirs Charnels)
- Les Collections Tom Ford (Private Blend, Jardin Noir, Atelier d’Orient…)
- Les essences exclusives de Prada
- La Collection Orientale d’YSL
- La Collection extraordinaire Van Cleef & Arpels
- Private Collection Estée Lauder
- Velvet Collection Dolce & Gabbana
- L’Atelier Givenchy
Focus on distribution: specific merchandising tools

The participants receive 1 Workbook.

Anyone wishing to update their knowledge of the market, Marketing and sales teams and Perfume’s passionate.

The module is open enrollment (minimum number of participants: 4). The places are limited to 12 participants per session.

For the participants enrolling in the full Master Class who do not have prior knowledge in the world of perfume, the attendance at the Workshop "Insights: The perfumer's palette" is a pre-requisite. Please contact us directly for more information.

The duration of the program is 1 day.

The fee does not include VAT; it includes the training, the course material, the use of the dedicated didactic tools and, for full day training, a luncheon. Fees may be subject to change.

Dates: 2018.04.06 -
Tarifs: EUR 765

Keizersgracht 62-64
1015 CS Amsterdam NL

Cinquième Sens Northern Europe is located in the heart of Amsterdam, in one of the most charming areas of the city.

A CENTURY OF WOMEN'S AND MEN'S PERFUMES

A retrospective of perfume since the beginning of the 19th century. Olfactory study of perfumes that made history from the 19th to the 21st century. Discover the olfactory trends in each decade. Develop one’s perfume culture.

The module is part of the International Master Class Fragrance Expert and it can be taken individually or in combination with the full set of Master Class modules.

- Olfactory study of perfumes that have marked perfume’s history: families, facets, nuances
- Study of historical factors in perfumery
• Society phenomena, art and actualities
• Great molecules, great perfumes
- Presentation of each perfume with a factsheet
• Stories about creation
• Historical context
• Changes in advertising campaigns

The participants receive 1 Workbook.

Anyone who is enthusiastic about perfume history. The training especially suitable to marketing teams.

The module is open enrollment (minimum number of participants: 4). The places are limited to 12 participants per session.

For the participants enrolling in the full Master Class who do not have prior knowledge in the world of perfume, the attendance at the Workshop "Insights: The perfumer's palette" is a pre-requisite. Please contact us directly for more information.

The duration of the program is 2 days.

The fee does not include VAT; it includes the training, the course material, the use of the dedicated didactic tools and, for full day training only a luncheon. Fees may be subject to change.

Dates: 2018.03.15 - 2018.03.16
Tarifs: EUR 1475

Keizersgracht 62-64
1015 CS Amsterdam NL

Cinquième Sens Northern Europe is located in the heart of Amsterdam, in one of the most charming areas of the city.

International Master Class Perfume-Market Expert

PERFUME LAUNCHES

Master Class Perfume Launches 2017

Olfactory and marketing study of the year’s launches.
Participants discover olfactory trends of the market, benefit from the insights of a competitive watch, increase their knowledge about brand geography and obtain a yearly update of language for describing perfumes.

The module is part of the International Master Class Perfume-Market Expert and it can be taken individually or in combination with the full set of Master Class modules.

- Reminder about olfactory vocabulary
- Market overview with figures: summary of olfactory trends
- Main launches of the year
- Blind olfactory study for each perfume
- Olfactory facets of these perfumes
- How raw materials mark these perfumes
- Mapping of summary of important events
Blind games to find:
- A raw material, a concentration, an olfactory pyramid, a target, a distribution channel, leaders and influences.
Visualisation of the concept:
- Bottle / Packaging / Press release/ Advertising / Price

The participants receive 1 Workbook.

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Anyone who wants to remain up-to-date with the market. The training especially suitable for marketing and sales teams.

The module is open enrollment (minimum number of participants: 4). The places are limited to 12 participants per session.

For the participants enrolling in the full Master Class who do not have prior knowledge in the world of perfume, the attendance at the Workshop "Insights: The perfumer's palette" is a pre-requisite. Please contact us directly for more information.

The duration of the program is 1 day.

The fee does not include VAT; it includes the training, the course material, the use of the dedicated didactic tools and, for full day training, a luncheon. Fees may be subject to change.

Dates: 2018.06.22 -
Tarifs: EUR 745

Keizersgracht 62-64
1015 CS Amsterdam NL

Cinquième Sens Northern Europe is located in the heart of Amsterdam, in one of the most charming areas of the city.

THE WORLD TOP-10 PERFUMES

Olfactory and visual study of the top 10 in different world country (Study of 4 geographical areas)

- Discover new trends olfactory marketing and market in 4 countries / georaphical aeras:

  • Europe

  • North America

  • South America

  • Asia

The module is part of the International Master Class Perfume-Market Expert and it can be taken individually or in combination with the full set of Master Class modules.

Reminder about olfactory vocabulary
Market overview with figures:
summary of olfactory trends
Blind olfactory study for each perfume:
- Olfactory facets of these perfumes
- How raw materials mark perfume

The participants receive 1 Workbook.

Anyone wishing to update their knowledge of the market, Marketing and sales teams.

The module is open enrollment (minimum number of participants: 4). The places are limited to 12 participants per session.

For the participants enrolling in the full Master Class who do not have prior knowledge in the world of perfume, the attendance at the Workshop "Insights: The perfumer's palette"  is a pre-requisite. Please contact us directly for more information.

The duration of the program is 1 day.

The fee does not include VAT; it includes the training, the course material, the use of the dedicated didactic tools and, for full day training only, a luncheon. Fees may be subject to change.

Dates: 2018.05.11 -
Tarifs: EUR 745

Keizersgracht 62-64
1015 CS Amsterdam NL

Cinquième Sens Northern Europe is located in the heart of Amsterdam, in one of the most charming areas of the city.

THE FRAGRANCE SALE PROCESS

Mastery of key skills for emotional counselling in the sale of perfume. Participants learn to identify their customer’s personality
based on style, to suggest the perfume that will suit the customer thanks to the PPI method (perfume, personality, image),  use keywords from PPI to turn customer’s emotions into a purchase.

The module is part of the International Master Class Perfume-Market Expert and it can be taken individually or in combination with the full set of Master Class modules.

- Reminder about sales fundamentals
- The pyramid of emotions: 3 emotional facets
- Sale a perfume: cause emotion in the client, understand and respect their feelings and share the emotion
- Emotions reflect the quality of a relationship
- Reason makes one think emotion made to act
Style and Personality
- What is style?
- Discovery of different clothing styles and one’s own style
- In-depth study of each style
- Correlation between style and perfume
- Vocabulary (tailored to the customer’s profile) to talk about perfume.

The participants receive 1 Workbook.

The program is especially suitable for Sales consultants, Store Managers, Marketing – Merchandising - Sales team, Brand trainers.

The module is open enrollment (minimum number of participants: 4). The places are limited to 12 participants per session.

For the participants enrolling in the full Master Class who do not have prior knowledge of olfaction/perfumes, the attendance at the Workshop "Insights: The perfumer's palette" is a pre-requisite. Please contact us directly for more information.

The duration of the program is 1 day.

The fee does not include VAT; it includes the training, the course material, the use of the dedicated didactic tools and, for full day training, a luncheon. Fees may be subject to change.

Dates: 2018.06.07 - 2018.06.08
Tarifs: EUR 1320

Keizersgracht 62-64
1015 CS Amsterdam NL

Cinquième Sens Northern Europe is located in the heart of Amsterdam, in one of the most charming areas of the city.

OLFACTIVE TRENDS

The study of the trends in the last three years.
Participants benefit from discovering new trends olfactory marketing and markets, obtain an yearly update of language for describing
Perfumes and find ideas for an upcoming launch.

The module is part of the International Master Class Perfume-Market Expert and it can be taken individually or in combination with the full set of Master Class modules.

- Evolution of the olfactory pyramid through time
- Overview of market: trends olfactory synthesis past 3 years and trendy raw materials
- Marketing concept (positioning, target, etc ...)
- Major recent launches and key success factors
- Major trends (collections, couples, limited editions, etc ...)

The participants receive 1 Workbook.

Anyone wishing to update their knowledge of the market, Marketing and sales teams.

The module is open enrollment (minimum number of participants: 4). The places are limited to 12 participants per session.

For the participants enrolling in the full Master Class who do not have prior knowledge in the world of perfume, the attendance at the Workshop "Insights: The perfumer's palette"  is a pre-requisite. Please contact us directly for more information.

The duration of the program is 1 day.

The fee does not include VAT; it includes the training, the course material, the use of the dedicated didactic tools and, for full day training, a luncheon. Fees may be subject to change.

Dates: 2018.05.25 -
Tarifs: EUR 745

Keizersgracht 62-64
1015 CS Amsterdam NL

Cinquième Sens Northern Europe is located in the heart of Amsterdam, in one of the most charming areas of the city.

Les Master Classes Internationales « Parfumerie »

International Master Class Fragrance Expert (4 modules)

Inscription provisoireEnregistrement

International Master Class Perfume-Market Expert (4 modules)

Inscription provisoireEnregistrement

POUR LES Master Classes INTERNATIONALES  "PERFUMERY":

les participants doivent avoir suivi l’enseignement d’olfaction de base (Workshop Insights-The parfumer's palette) avant de rejoindre les modules et la Master Class. Les candidats ayant une connaissance préalable dans l’olfaction de base seront pris en compte individuellement. L’objectif est d’assurer à la fois un enseignement efficace et harmonieux pour les participants à la Master Class.